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Download and Explore MAX for Real Estate App
Download our app and watch the training video to unlock full access. Use the same login credentials as your CRM PC.
Introducing MAX Mobile App for Real Estate Agents
📌 Topic: Overview of the MAX mobile app and how it helps real estate agents manage leads efficiently.
Summary of Key Takeaways:
1. What is MAX?
- MAX is a mobile app designed for real estate agents to manage their leads on the go.
- Helps agents stay connected, track leads, update statuses, and never miss an opportunity while working in the field.
2. Key Features of the MAX App:
✅ Activity Feed:
- See real-time updates on leads and visitors interacting with your website.
- Track lead activities such as searching for listings, saving searches, and requesting more information.
✅ Action Center:
- Easily call, text, or email uncontacted leads directly from the app.
✅ Metrics Dashboard:
- View high-level insights on lead activities, sources, subscriptions, and overall pipeline.
✅ Lead Management Tools:
- Search for leads using name or email.
- Add new leads (only email is required; other details can be updated later).
- Edit existing leads and update their information.
✅ Lead Details & Activity Tracking:
- See each lead’s engagement history on your website.
- Track if they’ve self-subscribed to email alerts, market updates, or campaigns.
- View past call notes and interactions under the history section.
✅ Task & To-Do List:
- Organize daily tasks, appointments, and follow-ups.
- Check off completed tasks and edit task details (date, time, lead association, etc.).
- Create new tasks, set descriptions, titles, and action items.
✅ Push Notifications:
- Real-time alerts for new lead activities, such as:
- Signing up for property alerts.
- Scheduling a showing.
- Engaging with your website.
- Ensure notifications are enabled for instant updates.
Final Thoughts:
- MAX is designed to simplify lead management, improve follow-ups, and keep agents organized while on the go.
- New features will continue to be added, so download the app today and turn on notifications for real-time updates! 🚀
Demonstration of the Generation 2 iHomeFinder Mobile App – Max Mobile Admin for Teams and Agents
📌 Topic: Overview of the updated iHomeFinder MAX mobile app (Version 2.3.0) and its features for real estate lead management.
Summary of Key Takeaways:
1. Overview of the MAX Mobile App (Version 2.3.0)
- New updates will be released before the end of the year.
- The app allows real-time lead management and tracking directly from a mobile device.
2. Key Features and Navigation:
✅ Home Screen & Lead Activity
- Displays all lead activity in the system, including actions taken by each lead.
- Users can view lead statuses, such as:
- Uncontacted, Attempted Contact, Nurturing, Dead, Under Contract, and Closed.
- Detailed lead information is accessible, including:
- Email, phone numbers, birthdays, anniversaries, transaction details, and signup dates.
✅ Tagging & Lead Organization
- Users can add, remove, and customize lead tags to organize leads into groups.
✅ Lead Activity & Subscriptions
- View saved searches, email campaign subscriptions, and general follow-up campaigns assigned to leads.
- Track homes that leads are viewing or saving.
✅ Lead Communication Features
- Call, text, or email leads directly from the app with a simple tap.
- Easily bookmark or unbookmark specific clients for priority follow-up.
✅ Pipeline & Metrics Tracking
- View key performance metrics, including:
- Lead subscription rates (e.g., 83% subscribed to campaigns).
- Current lead status breakdown (e.g., 10 nurturing, 1 under contract).
- Lead sources (e.g., Zillow, Realtor.com, and other imported sources).
✅ Comprehensive Lead List & Real-Time Data
- Users can search, view, and edit lead details from anywhere.
- New contacts can be added instantly, whether from an online inquiry or an in-person meeting.
- All data is stored live on iHomeFinder servers, ensuring seamless access across devices.
✅ Easy Searching & User Support
- The app offers quick and efficient search functionality to locate leads by name or email.
- Users with questions can contact training@ihomefinder.com for support.
Final Thoughts:
- The MAX Mobile Admin App is a powerful tool for real estate professionals to manage leads efficiently while on the go.
- With real-time updates, intuitive lead tracking, and seamless communication tools, agents can stay organized and never miss an opportunity.
- More updates are coming soon—stay tuned! 🚀
Conclusion:
The MAX app streamlines real estate lead management by providing quick access to lead insights, communication tools, and pipeline metrics, all from a mobile device.
Maximize the benefits of your iHomefinder account.
MASTERING THE MAX MOBILE APP
Get to know the Max Mobile App! Discover how to make the most of Max with friendly real-time alerts and handy features that help turn leads into happy clients.
Wednesdays 10-11AM Pacific
IDX ESSENTIALS FOR MAX
Discover the essential tips for property searching, capturing leads, and so much more! You won’t want to miss this, it’s perfect for all our clients!
IDX ESSENTIALS FOR MAX
Discover the essential tips for property searching, capturing leads, and so much more! You won’t want to miss this, it’s perfect for all our clients!
MAX TRAINING LIVE: MASTER PREDICTIVE INSIGHTS FOR MORE TRANSACTIONS
Get ready to master the Max system and close more deals with a smile! With Max’s Predictive Insights, you can easily spot great prospects, nurture them automatically, and keep track of their journey, making it simpler than ever to grow your business!
Top Seller Lead Generation Strategies for 2025
Seller Lead Strategies for 2025
Host: Chuck Lir from Bob Corr and Associates
Topic: Strategies for generating seller leads in 2025.
Key Takeaways:
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Understanding Why People Move:
- The decision to move is often driven by the “D’s”:
- Death, Divorce, Distance (from work),
- Desire for improvement, Dislike for the current home, or Boredom with it.
- The decision to move is often driven by the “D’s”:
-
Strategic Approaches to Seller Leads:
- Instead of waiting for sellers to contact you, proactively introduce the idea of selling.
- Use engaging social media posts like:
- “Is your home outdated? If I could get you into a new home with a similar monthly payment, would you be interested?”
- Target homeowners who work remotely by asking:
- “If you work from home, why not live in a better space in a more desirable area for the same or lower cost?”
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Different Marketing Channels:
- Social Media Platforms: Instagram, Facebook, Nextdoor.
- Direct Communication: Email, text messages, newsletters, and postcards.
- Focus on homeowner communities where potential sellers engage.
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Building and Growing Your Lead Base:
- Keep expanding your database by adding at least 3 new contacts daily (equating to 1,100 new leads annually).
- The larger your network, the higher your chances of finding seller leads.
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Final Advice:
- Realtors play a crucial role in helping people make one of the biggest decisions of their lives—where they call home.
- Stay consistent with lead generation strategies to achieve long-term success.
Conclusion:
The video provides actionable strategies for realtors to proactively generate seller leads by planting the idea of selling, utilizing multiple communication platforms, and growing their client base strategically.
Title: How to Generate More Seller Listings
Host: Chuck Lir (Bob Corr and Associates)
Topic: Strategies for generating seller leads in today’s changing real estate market.
Summary of Key Takeaways:
1. Understanding the Market:
- The real estate market is local, not national.
- Interest rates, economic trends, and buyer confidence impact seller decisions.
- Common reasons people sell their homes (The “D’s”):
- Divorce, Death, Job Relocation, Family Growth, Retirement.
2. Identifying Seller Leads:
- For Sale by Owners (FSBOs) – Homeowners trying to sell without an agent.
- Networking with professionals who interact with sellers:
- Wealth managers, accountants, CPAs, and divorce attorneys often advise homeowners before they sell.
- Judges and legal professionals involved in divorce cases (which often result in two sales).
3. Marketing Strategies to Get Seller Leads:
Direct Mail & Postcards:
- Use attention-grabbing phrases like “Look What Happened to Your Neighbor!”
- Include QR codes linked to home valuation tools (e.g., Homebot) to track interest.
Social Media & Digital Ads:
- Geo-targeted Facebook & Instagram ads for specific neighborhoods.
- Engaging social media posts encouraging homeowners to consider selling.
4. Converting Leads into Listings:
- Follow up quickly when a homeowner engages with marketing (clicks a QR code, responds to an ad).
- Use scripts to control the conversation and explain why you are the best realtor for them.
Final Thoughts:
- Stay proactive with networking, marketing, and digital tools to attract sellers.
- Real estate professionals help people with one of the biggest decisions of their lives—where they call home.
- Action leads to success: The more visible and active you are, the more listings you’ll generate.
How to Convert For Sale By Owner (FSBO) Listings into Clients
Host: Chuck Lir (Bob Corr and Associates)
Topic: Strategies for real estate professionals to approach and convert FSBO homeowners into clients.
Summary of Key Takeaways:
1. Understanding FSBO Homeowners:
- These are homeowners attempting to sell their property without an agent.
- Instead of immediately pitching your listing services, offer value in different ways to build trust.
2. Five Effective Ways to Approach FSBOs:
✅ 1. Offer Help with Their Next Home Purchase
- Many FSBO sellers are either buying locally or relocating.
- Use a script like:
“I’m not calling to list your home, but rather to see if you need assistance with your next purchase as a buyer specialist.” - This opens the conversation without pressure and can lead to a listing opportunity later.
✅ 2. Assist with Marketing Materials
- Many FSBOs lack professional flyers and promotional materials.
- Offer to create high-quality marketing materials to enhance their listing’s appeal.
✅ 3. Host an Open House for Them
- Suggest hosting an open house to increase exposure.
- Leverage your professional network to invite local buyers and generate more leads for yourself.
✅ 4. Provide Professional Photography & Virtual Staging
- Many FSBOs rely on cell phone pictures, which can harm their listing’s appeal.
- Offer high-quality photos and virtual staging to improve their listing.
✅ 5. Stay in Touch & Provide Market Updates
- Use real estate CRM tools (like MAX & iHomeFinder) to follow up with FSBOs regularly.
- Provide them with Comparative Market Analyses (CMAs) to show market trends and position yourself as a valuable resource.
Final Thoughts:
- Building relationships before pushing for a listing is key to converting FSBOs into clients.
- Offer genuine value, assist with their needs, and stay in touch.
- Real estate professionals help people make one of the biggest decisions of their lives—where they call home.
Conclusion:
By using a value-first approach, realtors can turn FSBO leads into future clients while growing their own business.